Facebook Live recommends a max bit rate of 4,000 kbps, plus a max audio bit rate of 128 kbps.
YouTube Live recommends a range between 1,500 and 4,000 kbps for video, plus 128 kbps for audio.
Twitch recommends a range between 2,500 and 4,000 kbps for video, plus up to 160 kbps for audio.
Live streams are typically available for those of us with good internet. Every day more people are enjoying high quality speeds provided by fibre optic lines, but it will be a while until these lines can truly penetrate rural and less populated areas. Perhaps when that day comes we will see an upsurge of streaming coming from these areas.
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One of the most damning features of a live stream is the inherent difficulty in monetizing it. As mentioned before, videos can be paused and ads inserted. In videos, sponsored segments can be bought where the creators of the video read lines provided to them.
Ads can run before videos etc. But in the case of a spontaneous live stream sponsored content will stick out. In the case of platforms like YouTube there are ways around ads.
Ad blockers, the skip ad button, the deplorable premium account, and fast forwarding through sponsored segments all work together to limit the insane amount of ads we see every day. But in the case of a live stream, ads are a bit more difficult.